Partech and 360 Capital Partners in $4.5m round for TVTY

The fresh capital will enable the company to develop a service capable of responding to live events, such as goals scored during this summer's football World Cup, and to open a US office.

Business angels also took part in the round, which brings the total amount invested in TVTY to $6.8m.

360 recently joined a €1m funding round for portfolio company Thereson, an Italian medical equipment provider.

Last month Partech took part in a £4.5m round for Secretsales.com, a London-based flash sales website for fashion brands.

Company
Based in Paris, TVTY is an advertising technology company founded in 2009. The company monitors TV adverts and responds in real-time with online content in video, social media and more traditional display advertising formats. It currently operates in 12 countries and its clients include McDonald's, Microsoft and Renault.

People
Eliott Reilhac is CEO and co-founder of TVTY. Philippe Collombel is a managing partner at Partech. François Tison is a general partner at 360.

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