Isai and Keensight acquire minority stake in Labelium

Following the deal, Labelium will invest in the development of new services and expansion into the Asian market.

Isai's investment was drawn from its growth and buyout fund, while Keensight's contribution is the maiden investment for the Keensight IV vehicle.

The new backers stated they were attracted to the deal by international companies' increasing allocation of marketing budgets to digital strategies.

Debt
Arkea Banque, BNP Paribas and NOBC provided senior debt to support the transaction.

Previous funding
In 2002, Coach'Invest acquired a minority stake in Labelium in a round of funding to support the company's early-stage development.

Company
Founded in 2001 and headquartered in Paris, Labelium is a provider of online marketing and search engine optimisation services. The company has a headcount just shy of 100 and has operations in 11 countries including the UK, France, Spain, Portugal, Austria, Brazil and the US.

People
Pierre Martini, a partner at Isai, led the deal for the GP alongside Jean-François Rivassou and Guillaume Monin. Philippe Crochet is a partner at Keensight. Stéphane Levy is the co-founder and president of Labelium.

Advisers
Equity – Reed Smith, Lucas d'Orgeval, Stéphane Letranchant, Aliénor Harel, Charlotte Hazan, Alexandre Tron, Aurélien Jugand (Legal); EY, Emmanuel Picard, Renaud Regner, François Estin, Didier Tixier, Matthieu Iochum (Financial due diligence, tax).
Vendors – Gate Avocats, Julien Mougel, Timothée Giard (Legal).
Debt – Simmons & Simmons, Colin Millar, Hélène le Garsmeur (Legal).

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• Topics
• Media
• France
• Expansion
• France
• ISAI