Northzone buys 11% of Trustpilot from DSI

The second round of investment brings Northzone's holding in Denmark-based Trustpilot close to 35% post transaction, making it one of the two leading investors in the company.

Northzone along with Seed Capital first provided €3.3m of expansion capital to Trustpilot in November 2011.

Company
Launched in 2007, Trustpilot is a consumer website on which users can gain an overview of companies' customer satisfaction and contribute their own experiences.

Companies pay a subscription fee to Trustpilot to help them work proactively with customer reviews, gaining better visibility for their services and thereby increasing their conversion of visitors into customers.

People
Northzone general partner Gregers Kronborg led the investment in Trustpilot. Peter Mühlmann is the CEO and founder of Trustpilot.

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