Falcon Social raises $16m from Prime Ventures et al.

VCs Northcap Partners (Denmark) and Target Partners (Germany) also participated in the round, which brought the total amount of capital raised by Falcon to $25.3m.

The fresh round of funding will be used to bankroll product development and continued global growth. The growth plans include significant management-level hires, moving to larger premises in Copenhagen, expanding the company's US presence and opening a new sales office in Falcon's largest market, Germany.

Previous funding
Falcon Social first raised funding in June 2012, when Northcap Partners made a €1.1m seed investment in the company from the VC's €70.4m Northcap Partners Fund III.

Target Partners joined as backer in August 2013, when it led a €6m series-A for Falcon alongside existing investor Northcap.

Company
Founded in 2010, Falcon is headquartered in Copenhagen and has offices in New York and Munich.

The company provides a social media management platform that allows marketing teams to manage real-time social media campaigns, from creation through to measuring their success and scope.

In two years, Falcon has grown from 16 employees to a staff of 180 and its clients include Coca-Cola, Carlsberg and Jaguar.

People
Roel de Hoop is a partner at Prime Ventures. He will join Falcon's board of directors.

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• Topics
• Nordics
• Technology
• Expansion
• Denmark
• Prime Technology Ventures
• Target Partners