Nauta Capital backs Brandwatch
Nauta Capital has led a €4.6m funding round for Brighton-based social media monitoring service Brandwatch.
Nauta invested €4m from its third fund, Nauta III, which closed on €150m in 2009. Previous shareholders in the company, including Gorkana Group, contributed the remaining €600,000.
The investment will underpin the expansion of the company's products into international markets and bolster the sales and marketing teams.
Company
Founded in 2007 by Gilles Palmer and based in Brighton, Brandwatch is a social media monitoring platform which reads and summarises what is being said online about brands, people and products, based upon defined keywords. The platform allows brands to monitor and analyse trends, campaigns and competitors.
The company is based in Brighton, with offices in New York and Stuttgart. Clients include Ipsos and HSBC.
People
Carles Ferrer, general partner at Nauta Capital, will join the Brandwatch board.
Advisers
Equity - Taylor Wessing, David Mardle (Legal).
Company - Harbottle & Lewis (Legal)
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