Octopus backs Affectv with £2m

The fresh capital will allow Affectv to begin its pursuit of international expansion in the online advertising market. The company will also use the new financing to expand its team to more than 100 staff, which will in turn increase its sales and operational activities.

Company
Affectv was founded in 2011 and is headquartered in London. The company currently employs approximately 30 staff.

Affectv produces technology that allows advertisers to target online audiences more accurately. The product targets customers based on information that the customer has actively shared online via their social media sites, rather than relying solely on a customer's search or browsing history.

The company's clients currently include BT, Orange, American Express, HSBC, Dell and British Airways, according to Affectv's website.

People
Glen Calvert is the CEO and founder of Affectv. Frederic Lardieg is a member of the venture team at Octopus. The GP will not be making any additions to Affectv's board of directors.

Advisers
Equity - Shoosmiths (Legal).
Company - Osborne Clarke (Legal).

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• Topics
• Expansion
• UK / Ireland
• Technology
• United Kingdom
• Octopus Investments