Endless backs High Street TV MBO

The value of the deal is undisclosed, although The Sunday Times stated the business was likely to be valued at up to £75m when it reported on negotiations last year.

Following completion of the deal, HSTV intends to undertake an acquisitive international expansion programme.

The transaction is the GP's third deal in the space of a month. In April it backed the MBO of incident management services firm FMG and the £60m MBO of marketing and secure communications business Adare Group.

Company
Headquartered in Harrogate and founded in 2008, HSTV is a multi-platform retailer and TV shopping channel. Its products include the Nutribullet food processor, X-hose garden hose, Genie Bra and Shake Weight exercise equipment.

In addition to its TV shopping channel, the company also sells products via its online platform and via adverts in print magazines. The business, which has a headcount of around 100, anticipates a turnover of £70m in 2015 and EBITDA of £10m.

People
Garry Wilson, a partner at Endless, led the deal alongside James Woolley, Indra Harrison, Ed Ransome and David Isaacs. Andrew Malcher is co-founder and executive chairperson of HSTV. Jim Coleman is the company's co-founder and CEO.

Advisers
Equity – Eversheds, Robin Johnson, Alasdair Outhwaite, Sophia Leavett (Legal); KPMG, Steve Heath, Chris Wilson, Louise Warne (Tax).
Company – Sentio Partners, Dave Irwin, Andy Barlow (Corporate finance); Canaccord Genuity, Christopher Darlington, Will Bain (Corporate finance); Walker Morris, Peter Considine, Graham McKenzie (Legal); Squire Patton Boggs, Jonathan Jones, Louisa Bendjelloul (Legal).

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• Topics
• Buyouts
• UK / Ireland
• Consumer
• United Kingdom
• Endless