Three Hills invests £10m in Genius Sports Group

As is typical of Three Hills' deals, the investment will be structured as a combination of debt and equity, with the GP taking a 5% stake in the company.

The fresh capital will enable Genius Sports to invest in acquisitions within the sports data collection segment. Currently the company wholly owns London-based Betgenius and is targeting international expansion.

The deal marks the fifth investment for Three Hills' maiden fund, a €100m vehicle that held its final close in October 2014. Following its previous investment – a hybrid €35m expansion deal for Synergo's Italian renewable energy business Building Energy Group – the GP told unquote" the fund was almost fully invested.

Company
London-based Genius Sports is a data software group serving the sports betting and lottery sectors. The group's primary asset, Betgenius, was founded in 2000 and has a headcount of 110.

Genius Sports has additional offices in Australia, Bulgaria, Denmark, Estonia and Lithuania. The company generated a turnover of £15m in 2014, with EBITDA of £5.1m.

People
Leks de Boer is a partner at Three Hills, while Mauro Moretti is the firm's founder. Mark Locke is CEO of Genius Sports.

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