Carlyle’s Puccini sells Planet Sports

UPDATE (04/03/15):the transaction fell through, as Puccini was understood to have failed to meet terms set out in the original contract.

ORIGINAL STORY:

The buyer was joined by a consortium of investors to complete the transaction.

21sportsgroup sells bikes, clothing, footwear and accessories for runners, cyclists and triathletes via its online shops 21run.cm, 21cycles.com and 21streetwear.com. Both its logistics and distribution centre and its Vertical Ride megastore are based in Mannheim. The online stores employ 50 people.

Previous funding
In November 2010, Carlyle created the Puccini Group through its acquisition of a portfolio of six multi-channel retail businesses from Primondo Speciality Group. It used its €5.4bn Carlyle Europe Partners III fund to purchase Versandhaus Walz, Planet Sports, Bon'A Parte, Elégance, Mirabeau and 50% of Vertbaudet Germany.

Company
Launched in 1993 in Munich, Planet Sports sells extreme sports clothing, footwear and accessories. It sells its products out of 12 stores in 10 cities, as well as via its online store.

Following the transaction, 21sportsgroup will have more than 2.2 million customers and an annual turnover of €80m.

People
Jörg Mayer is CEO of 21sports group.

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