Frog invests $10m in Sellics

Frog holds a 16% stake in the company, corresponding to a post-money valuation of $62m, according to German daily OMR.

The company said it will use the fresh capital to enhance its machine-learning automation algorithms and advanced predictive insights.

Company
Sellics was founded in 2014 and has resisted raising external capital until now. It makes software that helps e-commerce companies track their SEO, advertising returns on investments and product performance. It employs 100 people and has headquarters in Berlin and New York.

People
Frog Capital – Jens Düing (senior partner).
Sellics – Franz Jordan (CEO, co-founder).

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• Topics
• Expansion
• DACH
• Technology
• Venture
• Germany
• Frog Capital