Cipio et al. back wywy with €2.5m investment

Wywy also took a majority stake in Cipio's portfolio company Idioma, a TV monitoring and automatic detection technology company, as part of the deal.

The company plans to take its second-screen TV service live on more than 30 channels in Germany and other European countries this summer, while capitalising on Idioma's technology.

Company
Wywy was founded in Munich in 2001 where it is headquartered. It also has an R&D centre in Israel.

The company develops social TV applications and other technologies, specialising in synchronized broadcast detection and interactivity solutions. It aims to provide TV viewers with additional information and services, such as instant purchasing, while watching programmes.

Wywy has already launched SmartLog and AdScanner, two automated broadcast monitoring and automated detection platforms, in 2001 and introduced LiveSearchTV, a platform for real-time broadcast detection and analysis, in 2010.

People
Managing partner Werner Dreesbach worked on the deal at Cipio Partners.

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