Insight invests in HelloFresh series-E

Start-up accelerator Rocket Internet committed the remaining €100m, as well as buying secondary shares worth €30m. The management team is also expected to commit further capital to the company.

HelloFresh's valuation rose to €623.8m from €131.2m following the transaction, with Rocket Internet owning a 51.7% stake worth €322.4m.

The company has earmarked the fresh capital to develop new accessibility options for its customers.

Alongside both investors in this funding round, Phenomen Ventures and Vorwerk Direct Selling Ventures also remain backers of the company.

Previous funding
Holtzbrinck Ventures invested in HelloFresh in July 2012, but sold its stake in August 2014 prior to the Rocket Internet IPO. Vorwerk committed to the company's $10m series-B funding round the same year.

Phenomen Ventures led a $7.5m series-C round in September 2013, in which both previous backers also invested. In June 2014, Insight led the company's $50m series-D funding round, which saw Phenomen also invest.

Company
Founded in November 2011 and headquartered in Berlin, HelloFresh delivers weekly meal kits including recipes and fresh ingredients to its customers. It operates in Germany, Austria, the Netherlands, Belgium, the UK, the US and Australia.

As of December 2014, HelloFresh had delivered 21.7 million meals and had 172,000 active subscribers. It generated revenues of €120m in 2014.

People
Ed Boyes is managing director of HelloFresh UK. Dominik Richter is founder and CEO of HelloFresh.

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