Cipio et al. in $7m series-B for wywy

wywy will use the fresh financing to expand its latest second-screen advertising technology across Europe and the US. In July last year, Cipio and other investors backed wywy with €2.5m, allowing the company to launch its services.

In its latest deal prior to backing wywy, Cipio exited security services and software company eMaze in a management buy-back.

Company
Founded in 2001, wywy allows clients to connect their TV programmes with online content through real-time data, thus synchronising TV content and advertisment. In 2005, wywy launched its US services, with more than 300 monitored TV channels at 29 locations across the US.

wywy acquired Idioma, a provider of broadcast monitoring and workflow services,  last year. Still in 2012, wywy launched its automated content recognition (ACR) technology for television, which enables synchronised multi-screen advertising as well as tracking solutions. wywy's ACR currently services around 200 channels across five countries, with clients including Turkey-based Dogus group and Germany's RTL2 group.

People
Werner Dreesbach is managing partner at Cipio. Tobias Schmidt is co-founder and CEO of wywy.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• DACH
• Technology
• Expansion
• Germany