FSN-backed Bygghemma bolts on Edututor
FSN Capital-backed Bygghemma, an online retailer of DIY and building materials, has acquired Finland-based Edututor, an e-commerce and marketing specialist for lighting and kitchen products.
According to a statement, Edututor will continue to operate as an independent entity within the DIY segment in Finland.
Following the deal, Bygghemma expects to strengthen its market position and continue to boost its growth in Finland. The company also plans to expand further through new selective acquisitions.
FSN acquired Malmö-headquartered Bygghemma from Swedish investment company Nordstjernan in an MBO inked in October 2016. The GP deployed capital from its €600m FSN Capital IV vehicle to buy the business.
Company
Founded in 2010 and based in Kangasala, Edututor is an e-commerce and marketing specialist that manages several web shops for lighting, DIY tools and kitchen products for the Finnish and Swedish retail and wholesale markets. The online stores managed by the company include Grillikauppa.com, Led-Valot.fi and Paista.fi. Edututor generated operating profit of around €120,000 from revenues of €4.5m in 2017.
People
Bygghemma – Mikael Olander (CEO).
Edututor – Mika Niemi (CEO).
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