Industrifonden and Zobito back inRiver

The fresh capital will be used for inRiver's continued international expansion, including growth in the US and the Netherlands, where inRiver is currently establishing subsidiaries.

Company
Based in Malmö, inRiver is a software company that helps customers consolidate product information in one place by uploading texts in various languages, product images and videos through a process called PIM.

The company's typical customer is a retail, e-commerce or wholesale company active across several sales channels. inRiver's customers include Stadium, Lindex, Fazer, Gant, Haléns and Byggmax.

People
Hadar Cars is an investment manager at Industrifonden. Magnus Lindhe is the CEO of Zobito. Niclas Mollin is the CEO of inRiver.

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