Accent acquires Brand Factory for Ineko merger

Sweden's Scope Capital, an existing investor in Brand Factory, will fully exit the shareholding it had acquired in the company through a 2010 buyout.

The two businesses will be merged as part of Accent's investment, as a result of which the GP will become majority shareholder in the newco. Accent drew on capital from its Accent Equity 2012 vehicle.

Ineko and Brand Factory's management teams will retain a minority stake following the deal, with Brand Factory CEO Peter Follin appointed as the new entity's chief executive. Ineko CEO Joakim Bergman will become the deputy director of the group.

Previous funding
Scope Capital took a majority stake in Brand Factory Group in January 2010, having drawn on capital from its €104m 2007-vintage Scope Growth II fund.

Accent's ownership of Ineko goes back to July 2013, when the GP acquired the Infolog division of Swedish business communications group Intellecta for SEK 200m on a debt-free basis, which included Ineko.

Company
Brand Factory is a Väsby-based visual communications company, producing product branding items including vehicle wrappings, banners and clothing, as well as project management, production and installation services.

The company was founded in 2003 and generates revenues of SEK 850m from its operations across Scandinavia, Finland and Estonia.

Headquartered in Stockholm, Ineko provides similar services to Brand Factory, focusing on the visual communications industry.

Combined, Ineko and Brand Factory will have revenues of SEK 1.3bn.

People
Accent Equity Partners – Niklas Sloutski (CEO).
Scope Capital – Sophie Hagströmer (partner).
Brand Factory – Peter Follin (CEO).
Ineko – Joakim Bergman (CEO).

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• Topics
• Buyouts
• Nordics
• Media
• Sweden
• Accent Equity Partners
• Build-up
• Scope Capital