Axa Strategic Ventures leads $12m series-B for ForceManager

Other backers in the round included Nauta Capital, Sabadell, SIE and Histemi.

The latest round of funding will be invested in further product development to improve its conversational AI technology.

Previous funding
In 2013, Fons d'Enginyers led a €550,000 round for ForceManager alongside private investors.

Nauta led a €2.8m round for ForceManager in May 2014. The capital was intended for investments in new European markets and to undertake additional research and development.

Company
Barcelona-based ForceManager was founded in 2011, and is a provider of mobile sales management software. The company has offices in London, Barcelona, Madrid, Mexico City and Bogota, serving customers in 35 countries.

ForceManager provides mobile applications in six languages across a range of operating systems. Its current clients include Electrolux, CEMEX, Dish, ThyssenKrupp, Ford and Verisure.

People
Axa Strategic Ventures – Imran Akram (partner).
ForceManager – Oscar Macia, Xavier Bisbal (founders).

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• Topics
• Expansion
• Southern Europe
• Technology
• Support services
• Spain
• Axa Private Equity
• Nauta Capital