Oxford Capital leads £4.75m round for Intent HQ

The GP, whose equity contribution was drawn from the Oxford Gateway Fund, was joined in the round by existing investors Edge Performance VCT and Rockridge Investment Partners.

Intent HQ will use the funds to further develop its platform, expand its sales and marketing activity and undertake international growth.

Oxford Capital stated it was attracted by the company's management team and the potential to take a market lead in the audience intelligence market.

The GP recently led an investment round worth up to £1.9m in Arkivum, a digital archiving solutions provider, taking a significant minority stake in the company. Earlier this year it also led a funding round for online marketing platform provider Linkdex, with participation from existing backer Amadeus Capital.

Company
Intent HQ is a London-based software-as-a-service company providing analysis of website visitors' social media activity for marketing and advertising purposes. It has a headcount of 20 and a client roster including The Telegraph, Sky Italia, Food Network, Sports Revolution and IDG UK.

People
Colin Watts, a partner at Oxford Capital, led the deal and will take a seat on the board. Jonathan Lakin is CEO of Intent HQ.

Adivsers
Equity – Field Seymour & Parkes (Legal).
Company – Marriott Harrison (Legal).

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