Episode 1 leads $3.25m series-A for User Replay

The funding round will allow the company to invest in the development of its new cloud-based software, expand its European operations and open an office in New York.

Existing backers EC1 Capital and FSE Group also took part in the round alongside angel investors.

Episode 1 was founded in 2013, when it launched Enterprise Capital Fund, a £37.5m vehicle comprising public and private money, to support early-stage technology companies. Earlier this year the VC took part in a $2m round for London-based TVbeat, which provides real-time television ratings, alongside Credo Ventures.

Episode 1 was attracted by the company's traction-based software and management team.

Previous funding
User Replay previously received a $400,000 grant from the Technology Strategy Board. The latest round brings the total amount invested in the business to $5.9m.

Company
Reading-based User Replay, a software-as-a-service provider to the e-commerce market, was founded in 2009 by CTO Phil Smith. The company's product tracks and provides detailed analysis on customer behaviour when using its clients' sites.

People
Adrian Lloyd is a founding partner at Episode 1. Julie Silvester is head of equity at FSE. Julian Carter is founding partner and managing director of EC1. John Thompson is CEO of User Replay.

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