Albion and Blackstone in £6.2m round for Black Swan

The fresh capital will enable Black Swan to invest in international expansion and fund marketing activity for its The Nest product. The company will also look to make a number of appointments to its senior management team.

Japanese investment firm Mitsui also took part in the funding round.

The deal marks Albion’s third investment of 2016, having taken part in an $11m round for portfolio company Relayware and led a £1.65m round for mobile fan engagement and sports marketing business InCrowd Sports.

Company
Founded in 2011 and headquartered in London, Black Swan provides data analytics for marketing purposes. Its The Nest platform links publicly available data with users’ private data.

Black Swan has a headcount of 240, with additional operations in Hungary, the US, Canada, Singapore and South Africa. Its clients include Tesco, Vodafone, Pepsico, Disney, Panasonic and GlaxoSmithKline.

People
Albion Ventures – Ed Lascelles (partner).
Black Swan – Steve King (CEO).

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