ECI buys minority stake in Media IQ

The GP acquired a minority holding in the business and partner Tom Wrenn will join the company's board. Following the deal, the company aims to use the fresh capital to boost product development.

ECI was not available for comment at the time of publication.

According to a statement, the GP has invested a third of its commitments in the technology sector, generating an average 4x money return over 28 exits. These include the trade sale of Clarity Blue for 8x return in 2006, as well as the SBOs of Fourth Hospitality to Insight Venture Partners for a 3.5x return in 2015, CarTrawler sold to BC Partners in 2014 with a 6x multiple and Wireless Logic sold to CVC Capital Partners in 2015 for a 6.1x return.

Company
Founded in 2010 and headquartered in London, Media IQ has developed a software focusing on data management, corporate governance and advertising.

The company has 350 employees and 12 offices across six countries. In a statement, the business claims it achieved a 187% compound annual growth rate in revenues over the last two years.

People
ECI Partners – Tom Wrenn (partner).
Media IQ – Gurman Hundal (co-founder, CEO); Lee Puri (co-founder).

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