BGF Ventures leads $10m series-A for Trouva

Additional backers include Index Ventures and Octopus Investments, as well as early investor Robin Klein at LocalGlobe, and existing financial investors Playfair Capital and Downing Ventures.

The company intends to use the funding to expand its platform and build up its client base. It also plans to establish a new base in Lisbon, alongside its existing London headquarters.

Previous funding
Octopus Ventures led a $2.6m round of early-stage funding for the business in 2015. Index Ventures, Playfair Capital and various angel investors also took part. The funding was used to support the launch and promotion of the new Trouva brand and website.

Company
Founded in 2015, Trouva offers an online marketing platform for local retailers. The company is headquartered in London and its customers include around 350 independent shops and boutiques in the UK. 

People
BGF Ventures – Harry Briggs (partner).
Trouva – Mandeep Singh (co-founder, CEO).

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• Topics
• Expansion
• UK / Ireland
• Support services
• United Kingdom
• BGF (Business Growth Fund)