Beech Tree buys The Fluent Money Group

Beech Tree's investment is set to further accelerate the company's growth through investments in complementary products and selective acquisitions. As part of the deal, Beech Tree's founding partners Andy Marsh and Adam Rudd will join the company's board.

Mark Huggins, former managing director of financial services at Acromas, has invested alongside Beech Tree and will join the executive team of the business to help drive a number of their initiatives and lead the unsecured lending proposition.

Company
Headquartered in Bolton and founded in 2008, Fluent is a finance broker that helps customers arrange loans.

The company employs 100 people.

People
Fluent – Kevin Hindley (CEO).
Beech Tree – Andy Marsh (managing partner); Adam Rudd (partner).

Adviser
Equity – Dow Schofield Watts Corporate Finance (corporate finance); Dow Schofield Watts Transaction Services (financial due diligence); DLA Piper UK (legal).
Company – DWF (legal).

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• Topics
• Buyouts
• Financials
• UK / Ireland
• United Kingdom