Endeit and Beringea in $25m series-B for Blis

Corporate venture player Unilever Ventures also took part in the round, while Silicon Valley Bank has provided credit facilities to support the deal.

The fresh capital will enable Blis to undertake international expansion, with a particular focus on the US market. The company will also invest in marketing and in ramping up its sales capabilities.

Upon completion of the deal, Endeit's Martijn Hamann and Beringea's Mark Donnelly will take a seat on the board at Blis.

In August last year Amsterdam-based Endeit rebranded, moving away from the Van den Ende & Deitmers name, and announced the launch of its second fund, a €107m internet-focused vehicle.

Previous funding
According to unquote" data, Beringea took part in a $1.4m series-A round for Blis (at the time known as BlisMedia) in December 2011, alongside Meridian Growth Capital and Ballpark Ventures. Beringea stated it has been investing in the company since 2008.

Company
Founded in 2003 and headquartered in London, Blis provides location-related data analysis for marketing purposes.

The business has an additional seven offices across the APAC and EMEA regions. Its clients include Airbnb, Ford and Samsung.

People
Endeit Capital – Martijn Hamann (partner).
Beringea – Mark Donnelly (principal); Rob Hodgkinson (investment director).
Unilever Ventures – Ian Lane (principal).
Blis – Greg Isbister (founder and CEO).

Advisers
Company – Mooreland Partners (corporate finance).

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• Beringea Limited