Vendis Capital acquires Noppies

Vendis acquired a vast majority of the company, with a smaller stake held by management, the GP said. The firm mainly teamed up with Anne-Gien Haan, who will be appointed as the group's CEO, having held past roles in Dutch consumer brands such as Unilever, Hema and Noosa.

Vendis made the acquisition via its second buyout fund Vendis II, recently closed on its €180m hard-cap. Vendis II has already deployed 20% of its capital, having kickstarted investments by acquiring a majority stake in Dutch fashion brand Petrol Industries in January. It also made its first investment in the Nordic region in February by supporting an MBO for Danish furniture brand Ferm Living in a €20-80m deal.

With Vendis's backing, the company will pursue its international omni-channel roll-out strategy. Vendis also declared it would be keen on providing additional growth capital facilitating add-on acquisitions as part of a possible buy-and-build strategy.

Noppies also represents Vendis's 12th investment in the consumer sector since its 2009 launch. Other investments in the sector include Yarrah, Inula Group, Eyes + More, Petrol Industries and Ferm Living.

Company
Founded in 1991 by Norbert Mutsaerts and headquartered in Lelystad, the Netherlands, Noppies develop and markets specialised maternity wear and baby clothing under the Noppies and Supermom brands.

The company's major markets include Benelux, Germany, France, Spain and Canada. The company currently employs 100 people.

People
Vendis Capital – Vincent Braams (partner).

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• Topics
• Buyouts
• Benelux
• Consumer
• Netherlands
• Benelux
• Vendis Capital