Main Capital backs Obi4wan and ObiLytics MBO

Main Capital acquired a majority stake in the company amounting to 55-60%, while the management team, which invested alongside the GP, retained a stake of around 40%. 

Obi4wan and ObiLytics, which have the same founder, will be merged into one single entity through the deal. The newly established company will keep the name Obi4wan.

The company, which according to a source close to the deal currenly registers a turnover in the region of €2m, has registered a 70% year-on-year growth in the last few years. With a current headcount of 25, the company should be hiring in the coming months, the source added.

Main Capital will support the group's international growth and expand the company's product portfolio. With most customers currently based in Belgium, the GP would like to establish a solid customer base in other countries, starting with Germany. A number of bolt-on acquisitions in various locations are also planned in the field of social media monitoring.

Main Capital recently acquired a majority stake in Dutch software-as-a-service (SaaS) business Axxerion, and backed the bolt-on acquisition of software and consulting firm Abit by portfolio company EuroSystems.

Debt
Dutch state-owned bank ABN Amro provided senior and junior debt for the deal, with a 40% leverage ratio.

Company
Obi4wan provides a software to support customers in monitoring social media activities, conduct online customer service through social media and facilitate social customer relationship management. Its software is cloud-based and available in multiple languages. It is used in several countries including Italy, Belgium, Germany, and France. The company was founded in 2011 and currently counts 550 customers.

ObiLytics is designed to help companies monitor their social media analytics by providing a complete picture of their customers and optimising marketing expenses. The company was founded in late 2015.

People
Main Capital – Charly Zwemstra (managing partner).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Benelux
• Buyouts
• Technology
• Benelux
• Netherlands
• Main Capital