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Unquote
  • Buyouts

Marlin buys Talkwalker, Main Mezzanine exits

  • Oscar Geen
  • Oscar Geen
  • 12 January 2018
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Marlin Equity Partners has acquired a majority stake in Luxembourg-headquartered media analytics company Talkwalker for an undisclosed sum.

The company's management team will retain a minority stake in the new holding company.

Main Mezzanine provided the company with a €5m loan with an equity kicker in 2016 and has now made a full exit. The capital was used to open new offices and expand the work force from 100 to 175.

Talkwalker

  • DEAL:

    Buyout

  • LOCATION:

    Luxembourg

  • SECTOR:

    Media agencies

  • STAFF:

    170

  • VENDOR:

    Main Mezzanine

Under Marlin's ownership Talkwalker plans to hire an additional 100 employees, about half of whom will be in Luxembourg, and enhance the company's AI and machine learning capabilities.

The GP is currently investing from Marlin Equity V, a $2.5bn vehicle with a mandate to invest in both North American and European technology companies.

Company
Talkwalker is a media analytics company, headquartered in Luxembourg. The company uses an AI-powered software platform to analyse images and text in 187 languages across new and traditional media platforms. It uses its analysis to provide brands and agencies with communications advice.

The company has four offices in Luxembourg, New York, San Francisco and Frankfurt, and employs 170 people.

People
Marlin Equity Partners – Shawn McMorran (partner).
Talkwalker – Robert Glaesener (CEO).

Advisers
Equity – CatCap (corporate finance).
Vendor – EY (financial due diligence); Tenzing Partners (corporate finance); Arendt & Medernach (legal).

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