Holland Venture sells Virtual Affairs to trade

The management team of Virtual Affairs has retained a stake in the business.

The acquisition represents the fourth bolt-on for We Are You, which has specified that Virtual Affairs will continue to operate independently. We Are You is backed by ABN Amro Participaties, the private equity arm of Dutch bank ABN Amro.

We Are You designs and develops websites, apps and e-commerce platforms for customers in various industries. It has branches in Amsterdam, Rotterdam, Tuil, Den Bosch, Sofia, Minsk and Melbourne, and now has 350 employees.

Holland Venture had backed the business since Q4 2013. The GP supported the management with strategic development of the company, focusing on the financial services market segment and making products available on both the Dutch and the international markets.

Company
Virtual Affairs, founded in 1997 and based in Amsterdam, is a software company that specialises in digital channels for banks and insurance companies. Their flagship products are BankingRight and InsuranceRight. Many large companies are part of their client portfolio, including Knab, ABN Amro, Achmea, Van Lanschot, Optimix, Rabobank and TD Bank.

People
Virtual Affairs – Robin Peters, Erik Lamers (managing partners).
Holland Venture – Ewout Prins (managing partner).
We Are You – Jorg Verweij (CEO).

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• Topics
• Exits
• Portfolio management
• Benelux
• Technology
• Netherlands
• ABN Amro Participaties
• Trade sale