Main Capital acquires majority stake in WoodWing

Some members of WoodWing's existing management team will retain a minority stake in the business.

With the fresh investment, WoodWing will look to bolster the reach of its content orchestration platform in the target markets of publishers and enterprise brands. The deal will also support the company's buy-and-build strategy.

Headquartered in the Netherlands, Main Capital is a GP with an exclusive focus on the software sector in the Benelux, DACH and Nordic regions. The firm has assets under management of approximately €1bn for investments in mature and growing software companies. 

Main Capital held a first close for its sixth vehicle in December 2019 on €535m. Managing partner Charly Zwemstra recently told Unquote that the GP plans to end Q1 with four investments from the vehicle.

Company
Headquartered in the Netherlands, WoodWing helps brands, publishers and agencies create and manage content across teams and publish across channels. The organisation has offices in the US and Malaysia, and serves 800 customers across 60 countries. Key customers include Hearst, Meredith, Forbes, BuzzFeed, Coca Cola European Partners, Yamaha and Cipla. 

People
Main Capital – Charly Zwemstra (managing partner).