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Unquote
  • Buyouts

Forte Capital buys Dutch toy retailer W&O

  • Eliza Punshi
  • Eliza Punshi
  • 19 February 2021
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Netherlands-based private equity firm Forte Capital has acquired a majority stake in W&O Products, a Dutch provider of children's games and crafts, alongisde its management. 

Financial terms of the investment were not disclosed.

The GP said the investment in W&O matched its criteria of investing in "young, fast-growing" Dutch companies that were "internationally active in attractive market segments with ample room to grow".

W&O Products

  • DEAL:

    Buyout

  • LOCATION:

    Didam

  • SECTOR:

    Toys

  • FOUNDED:

    1992

  • STAFF:

    50

W&O's CEO, Marc van der Koelen, said Forte Capital will help "professionalise the organisation, extend our product portfolio, as well as consider inorganic growth opportunities in a highly fragmented market". 

Company
Founded in 1992 and based in Didam, W&O manufactures and supplies products for children, such as crafts, stationery, seasonal toys and stickers. It has around 50 employees, according to its LinkedIn profile. 

People
Forte Capital – John Huiberts (managing director). 
W&O Products – Marc van der Koelen (CEO). 

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