Newion invests $1.7m in Maps

The Dutch, B2B technology-focused investor marks the seventh investment made from its Newion II fund, which closed on €50m in April 2011.

The amount invested by Newion brings the total sum raised by Maps from outside investors to $3m. Luxembourgish venture capital firm Malta ICI previously invested in Maps in 2012 alongside Chameleon Invest, a Luxembourg seed fund set up by local business angels.

The fresh capital will be used by Maps to scale up the business and expand into new countries; today, the business mainly serves the French market.

Newion was introduced to Maps through Chameleon a few years ago and has since kept an eye on the development of the company.

Company
Maps was established in 2011 when it span out from Luxembourg- and France-based Prem1um, which was founded in 2005.

Maps provides data management software for multi-channel marketing and distribution. The software suite includes master data management, which integrates and centralises a business's core data; digital asset management system Maps MediaStore, which stores, organises and distributes multimedia content; business process management, which configures workflow types; and product information management.

The company currently has a 20-strong customer base. Clients include Brico Dépôt, Chausson Matériaux, Knauf Bâtiment and Bergère de France. Maps is headquartered in Luxembourg with a development centre in Esch-sur-Alzette.

People
Thierry Muller is the CEO of Maps. Frank Claassen is a partner at Newion, while Axel Muller is a partner at Malta ICI and business angel Jean Yves Hergott is a partner at Chameleon.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Benelux
• Expansion
• Technology
• Luxembourg