Capricorn leads $3.3m round for Ngdata

Capricorn invested in the company via its ICT Arkiv fund, an early-stage investment vehicle focused on backing digital health or big data companies in the Flanders region of Belgium.

The company will use the fresh funding to further develop its customer intelligence solution, Lily. Ngdata also plans on driving further international expansion, having recently opened two new offices in the US.

According to Ngdata CEO Luc Burgelman, the company has experienced an increase in interest for its product from banks, media companies and telecommunications businesses, as well as a growing client base in the US.

Previous funding
Ngdata raised $2.5m from ING, Sniper, Plug & Play Ventures and several US angel investors in October 2012.

Company
Founded in 2009, Ngdata is headquartered in Gent with additional offices in San Francisco and New York. The company provides a customer intelligence management solution, Lily, which records customer interactions across channels such as web browsing and online shopping transactions, and "learns" from customer behaviour. The software is designed to index data in order to respond to customer interactions with targeted product offers and content.

Lily is designed to improve the effectiveness of a company's marketing campaign as well as increase up-sales. The software works as a combination of big data management, machine learning, real-time behavioural scoring and segmentation capabilities. Clients include Orange, Axa, France Telecom and KBC.

People
In conjunction with the new funding round, Ngdata has made three new additions to its board of directors. Capricorn partner Katrin Geyskens is taking a seat on the board alongside Oak Hill Capital Partners partner and private investor William Pade, as well as former McKinsey & Company senior partner Michael Patsalos-Fox.

The company has also formed a new advisory board, comprising Paradigm Capital Investments managing director Guy Weyns; Hadoop founder and Cloudera chief architect Doug Cutting; and Jean Francois Vankerckhove, the vice president of M&A and business development at eBay.

Luc Burgelman is the CEO of Ngdata. ING private equity investment manager Tom Bousmans already sits on the company's board of directors.

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• Topics
• Benelux
• Expansion
• Technology
• Belgium