Lion Capital and NPM Capital merge portfolio brands

The transaction is subject of review by the relevant competition authorites. It is expected to be completed before the end of the year.

Ad van Geloven is a Dutch frozen snack producer. The company generated €174m in sales, with €43m generated in Belgium. The brand portfolio consists of Mora, Hebro, Ad van Geloven, van Lieshout and Welten Snacks.

Royaan is active in the same sector, owning the brands Van Dobben, Kwekkeboom, Buitenhuis, Willie Doktor, Laan, KB, Bakker and Tjendrawasih. Last year, Royaan generated turnover of €71m, primarily in the Netherlands.

Peter Doodman, CEO of Ad van Geloven, will become CEO of the merged business.

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• Topics
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• NPM Capital
• Lion Capital