Liberty and Volta in €2m series-A for LookLive

Enterprise value for LookLive remains confidential, though Liberty Global Ventures, corporate Liberty Global's venture investment arm, typically invests in companies valued in the $2-20m range.

Meanwhile, Volta Ventures aims for medium-sized growth capital rounds for Benelux-headquartered technology and software companies.

LookLive will dedicate the investment to its online platform – where visual content from celebrities is monetised via advertising – as well as clothing and accessories retailing. In addition, the company is eyeing plans for new partnerships to be sealed with names from the broadcast and fashion industries.

The investment in a Benelux-headquartered technology startup is the second to be reported by unquote" in the space of a week. On 1 September, food deliverer Take Eat Easy announced it had secured €10m in funding from new investor Eight Roads Ventures and existing backers DN Capital, Piton Capital and Rocket Internet.

Company
Founded in 2013, LookLive is a website featuring celebrity content. The startup develops software allowing viewers to identify clothes, accessories and furniture in TV images and footage before a potential purchase. With headquarters in Amsterdam, the company currently employs around 20 people.

People
John Paul, managing director within Liberty Global's advanced advertising and data team, led the deal for the firm. Meanwhile, Volta was represented by managing partner Frank Maene. Christopher Archer, who used to hold a sales role at Liberty Global, co-founded LookLive and is the company's current CEO.

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• Benelux
• Expansion
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• Netherlands