Avedon et al. sell Deli Building Supplies to PontMeyer

The trade sale, subject to the approval of Dutch competition regulator, will lead to a merger between Deli Building Supplies and Pontmeyer. According to Avedon, the resulting business will generate €600m in sales and have a workforce of around 1,500 people.

Under the firms' tenure, Deli Maatschappij's structure has been rearranged into two divisions; Building Supplies, now being exited, and Home & Garden. The latter, operating under the brands Bruynzeel Home Products, JéWé, Outdoor Life Group, Skantrae and Totaalmarkt, is still under ownership of Avedon and NPM.

The sale will also see the division's management exit alongside the GPs.

Previous funding
The partial exit comes almost nine years after Avedon teamed up with NIBC Bank and NPM Capital to acquire parent group Deli Maatschappij from US-based Universal Corporation. The buyout, valuing the business around the €421m mark, featured senior debt underwritten by Rabobank, Fortis Bank and ING.

Meanwhile, NIBC and NPM together provided mezzanine financing which was arranged by the former, according to unquote" data.

Company
Deli Building Supplies is one of the two divisions within parent group Deli Maatschappij, a trade and distribution business that was founded in 1869.

Headquartered in Rotterdam, the Netherlands, the group employs 2,000 people across 10 countries and most recently reported €700m in turnover.

People
Avedon Capital Partners was represented by partner Alfred Tulp. Ron Bosch is CEO at Deli Maatschappij.

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• Topics
• Benelux
• Exits
• Support services
• Netherlands
• Partial sale