Partech leads €4.6m round for YD

Active contributed €1.5m to the series-A funding round.

The fresh capital will be used by YD to expand its international sales team with the aim of creating more direct links to advertisers for the company's programmatic advertising solution. The funding will also be used to fund product development and further international expansion.

Previous funding
YD had been predominantly self-funded until its series-A round, although the company has received a contribution from Toharu Ventures, an early-stage investor.

Company
Founded in 2008, YD is headquartered in Amsterdam with additional offices in Berlin and Madrid. The company employs approximately 60 staff.

YD's in-house programmatic advertising platform, Impulse, allows advertisers to display personalised advertisements to new and existing customers. The cost, placement and content are determined through real-time bidding.

According to Active, the company has experienced growth in excess of 900% since its formation.

People
Mendel Senf is the CEO of YD. Gabriel Matuschka is a principal at Partech, while Philipp Schroeder is a partner at Active.

Advisers
Equity – Corporate Finance Partners (Corporate finance); Jones Day (Legal); Lexence (Legal).

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