bmp et al. sell nugg.ad to Deutsche Post

Fellow investors European Founders Fund and Cologne Media Ventures GmbH have also exited.

bmp generated a 50% IRR on its investment. The venture capitalist first backed nugg.ad together with IBB in 2006, with each taking a 17.5% stake in the company. Follow-on funding rounds saw bmp increase its shareholding to 22.89%.

nugg.ad was founded in May 2006 and provides solutions for behavioural targeting, used by advertisers, media agencies and ad marketers to minimise wastage through untargeted advertising and increase the effectiveness of internet advertising.

The unquote" team is currently researching this transaction. In-depth deal information for subscribers will follow shortly.

If you have any information regarding this transaction, please contact Emanuel Eftimiu on +44 20 7004 7464 or emanuel.eftimiu@incisivemedia.com.

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