EQT and founder sell Internetstores to Signa

Internetstores will remain an independent entity within Signa. The management will stay on board, with former managing director of e-commerce Markus Winter becoming CEO and founder René Marius Köhler becoming chair of the board.

EQT stated that during its investment, Internetstores improved its logistics and expanded the business to seven new European countries. The GP further claims that since 2012, Internetstores has achieved an average annual growth of 30%.

Previous funding
EQT acquired a minority stake in Internetstores in 2012 via EQT Expansion Capital II for SEK 30m. In 2013, Swedish outdoor online shop Addnature was acquired for SEK 230m, with additional capital provided by EQT.

Company
Founded in 2003, Internetstores is an e-commerce company selling bikes and outdoor equipment. The group runs online shops across 14 European countries, including Bikester, Addnature, Campz, fahrrad.de and Brügelmann. It claims to have 750 brands and 70,000 products on offer.

Internetstores employs around 400 people in its headquarters in Esslingen, as well as in Berlin and Stockholm.

People
EQT Partners – Jens Zuber (director).
Internetstores – Markus Winter (CEO).

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