Nordwind acquires B2B

Nordwind will take a majority stake in the buyout along with private investors, while the company's founders and management will reinvest for a minority stake.

Further details of the transaction were not disclosed.

According to a press release, B2B Media has access to a list of 8.3 million businesses and has already secured well-known clients in the IT sector such as Dell, Hewlett Packed, IBM and Sap.

Company
B2B Media, founded in 2010 and incorporated in 2012, is a German big data company focusing on optimisation and automation of sales and marketing processes. It has offices in Würzburg, Munich, Augsburg and London. The company is profitable, according to a source with knowledge of the matter, and posts revenues between €10-20m.

People
Nordwind Capital – Christian Plangger (managing director).

Advisers
Equity – Milbank (legal); P+P Pöllath + Partners (legal); Anotheria (IT due diligence); W&P (tax).
Company – Crossgate (M&A); Röhrborn (legal).

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• Topics
• Buyouts
• DACH
• Technology
• Germany
• Mid-market buyout
• Nordwind Capital