iSeed exits MySugr in trade sale to Roche

MySugr will continue to operate as an independent brand in the group and plans to expand its teams in Vienna and San Diego. The acquisition is part of Roche's new diabetes care strategy.

In March 2015, iSeed Ventures led a $4.8m funding round for MySugr. Roche Ventures and XLHealth also participated in the round. It was iSeed's first investment outside of the US and China.

Company
Founded in 2012 and headquartered in Vienna, MySugr provides digital services for people with diabetes. The business develops the MySugr Logbook app for diabetes management, which operates on a freemium ad-supported model, and runs the MySugr Academy education platform. The company employs around 70 people.

People
MySugr – Frank Westermann (CEO).

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