Genui buys Acrolinx from Kennet

The former CEO of SAP and Value Services, Bernd-Michael Rumpf, also invested in the transaction alongside Genui and the company's management.

Kennet purchased a majority stake in Acrolinx when it acquired a portfolio from Frankfurt-based Viewpoint in 2015. The VC will make a final exit through this transaction.

The deal includes growth capital for Acrolinx, which will be used to accelerate global expansion.

Company
Founded in 2002 and based in Berlin, Acrolinx develops software using artificial intelligence for the analysis and optimisation of website and marketing text. The company employs around 80 people and its client list includes IBM, Nestlé, Siemens, Google, Facebook, Boeing, SAP and Amazon.

People
Genui – Patrick Gehlen, Max Odefey (partners).
Acrolinx – Bredenkamp (CEO).

Advisers
Company – Drake Star Partners (corporate finance).

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