Cipio sells Wywy to PE-backed TVSquared

The acquisition marks the opening of TVSquared's Munich office to provide ground support for its European clients outside the UK.

TVSquared said it acquired Wywy for its automated content recognition technology, which will allow users to access real-time spot detection data once integrated.

The acquirer raised a $6.5m round from West Coast Capital and the Scottish Investment Bank in February 2017.

Previous funding
Cipio first backed Wywy in July 2015, leading a €2.5m funding round with participation from Tobias Schmidt and other private investors.

The VC firm returned to take part in a $7m series-B in December 2013.

Company
Founded in 2001, Wywy allows clients to connect their TV programmes with online content through real-time data, thus synchronising TV content and advertisement. In 2005, Wywy launched its US services, with more than 300 monitored TV channels in 29 areas across the US.

People
TVSquared – Calum Smeaton (CEO).

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