Eurazeo to buy Aroma Zone for €700m – report

Eurazeo is understood to have won the auction for a majority stake in French natural cosmetics company Aroma Zone, according to press reports.

The company is understood to be valued at around €700m, according to press reports. This would amount to a valuation of around 20x its EBITDA.

Eurazeo declined to comment.

Societe Generale was hired by the company to run the auction in October 2020, according to Unquote sister publication Mergermarket.

The sale process attracted several bidders, including Ardian, Bain Capital and CVC, according to press reports.

Established in 2000, Aroma Zone specialises in producing essential oils, natural cosmetics and organic hair colourants.

The business sells its products in several shops located in Paris, Lyon, Metz, Strasbourg, Lille and Aix-en-Provence.

The company generates EBITDA of €35m from annual revenues of around €100m, according to press reports.

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