Intel Capital et al. invest $5.5m in Total Immersion

New investor Intel Capital led the round and was joined by previous backers Partech, iSource and Elaia Partners.

Total Immersion raised a €1.5m first round of institutional funding from I-Source Gestion and Partech International in 2002. The backers then invited Elaia Partners in a second round of financing – valued at €4.5m – in 2006.

The latest round will be used to further develop the company's D'Fusion platform and to devise new augmented reality (AR) products for end-users. Total Immersion will also look to expand in Asia and the US to penetrate new consumer markets.

Established in 1999, Total Immersion develops augmented reality software for commercial use. Its technology – which integrates 3D objects into live video – is currently used by clients including Coca-Cola, Renault, Universal and the US Army.

Headquartered in Suresnes, Total Immersion also operates out of the US, the UK, Hong Kong and Tokyo. It posted a €4.9m turnover in 2009.

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