Isai and Ventech exit StickyAds.tv in €96m deal

The acquirer is American multinational mass media company Comcast's subsidiary FreeWheel, which specialises in programmatic video advertising. Comcast acquired FreeWheel in 2014 for $360m.

Isai and Ventech had been minority shareholders – since 2011 and 2013, respectively – alongside founders Hervé Brunet et Gilles Chetelat. Together, they committed a total €4.35m in the company via two funding rounds.

According to FreeWheel, the acquisition will create an end-to-end solution enabling clients to manage video inventory across all screens and access demand from any demand channel.

Comcast, which through this transaction will wholly acquire StickyAds, had been a partner of the firm since 2015.

Previous Funding
StickyAds.tv has raised a total of €4.65m via three funding rounds. The first round, valued at €300,000, was provided by business angels. Later, Isai was the sole participant in the series-A and was joined by Ventech for a series-B round.

Company
StickyAds.tv is a multiscreen video ad tech company helping publishers embrace programmatic video. Its platform allows them to build, run and operate video private exchange across web, mobile, and IPTV.

It powers 150 private exchanges on 7,000 websites, supporting the advertising businesses of mass TV broadcasters and media groups such as TF1, France Televisions and M6, and publications such as Spiegel, Corriere della Serra, and The Economist.

Founded in 2009 and headquartered in Neuilly-sur-Seine, near Paris, StickyAds.tv operates in 150 countries across Europe and the US.

People
Ventech – Claire Houry (partner).
Isai Gestion – Jean-David Chamboredon (partner).

Advisers
Equity – Jefferies & Company (corporate finance); Coblence & Associes (tax); Orsay Avocats Associes (law).

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