Iris Capital in €1.25m seed round to MindLytix

It is the first round of funding for the company, which will use the capital to further develop its service.

The GP said its main objective would be to provide the company with the right tools and support to expand on an international level, particularly to the US, which it deems a key market in the sector. MindLytix's current main market is France.

Company
Founded in 2015 by Luc Tran-Thang and Eric Janvier, MindLytix develops a software product aiming to enable brands to analyse consumers' mindset in real time. It analyses various metrics linked to consumers connected via CRM, internet and mobile  to feed an advertising platform intended for advertisers, media agencies, trading desks, publishers and third-party data suppliers.

The startup is based in Paris and currently employs 14 people.

People
Iris Capital – Gil Doukhan (investment manager).

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