Activa acquires Atlas for Men from De Agostini

The group's CEO Marc Delamarre and the management team invested alongside Activa, which will hold a majority share in Atlas for Men as a result of the transaction.

Activa intends to further develop Atlas for Men's multi-channel internet sales by providing capital and managerial support under a new independent structure.

The GP's backing will also enable the group to keep expanding outside France – international transactions already account for half of the group's sales. Atlas also intends to improve client data collection and to work on its female clothing and accessories line, which accounts for around 15% of the company's sales.

The group currently claims a 40% market share in its sector in France. It currently posts a €130m turnover, around €70m of which is  generated in France and €40m in Germany.

It is the fourth primary acquisition made with Activa's third buyout fund Activa Capital III, after Alliance Etiquettes, Mecadaq and Look Cycle.

The transaction included mezzanine debt financing provided by Indigo Capital, and is expected to be completed in the coming weeks.

Company
Atlas For Men was created by Marc Delamarre as part of Italian group De Agostini in 1999. The mail-order selling catalogue provides a range of clothing and accessories, predominantly for men and for outdoor activities. The group operates in seven countries outside France, including Austria, Germany, Russia and Switzerland, and counts three million customers. The group's turnover amounted to nearly €130m in 2015, compared to €30m in 2007.

People
Activa Capital – Christophe Parier, Pierre Chabaud (partners); Frédéric Singer (manager).

Advisers
Equity – N+1 Corporate Finance, Franck Portais, Oriane Durvye (corporate finance); Vulcain, Thierry Falque-Pierrotin (corporate finance); McDermott Will & Emery, Henri Pieyre de Mandiargues, Nicolas de Courtivron (legal); PwC, Stéphane Salustro, Julien Charles-Lavauzelle (financial due diligence); OC&C Strategy Consultants, Guy-Noël Chatelin, Frédéric Fessart (commercial due diligence).
Vendor – Oddo Seydler Corporate Finance, Raphael Rio, Jean-François Delpech (corporate finance); Hoche Société d'Avocats, Laurent Bensaid, Laura Vanhoutte (legal); EY, Philippe Diu, Jean-Daniel Oltz (financial due diligence).
Management – The Silver Company, Stéphane Argyropoulos (corporate finance); McDermott Will & Emery, Carole Degonse (legal).

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• Topics
• Buyouts
• France
• Consumer
• France
• Activa Capital