Omnes and BPI support Ducatillon's €7.6m BIMBO

Omnes' investment amounted to €7.6m, and came from the FPCI LCL Expansion 2 and FCPR LCL PME Expansion 2 funds. The deal sees the handover of Ducatillon's management and shareholding from chairperson Thomas Delecroix to buyer and new CEO Jean-Marc Bernard.

Bernard previously led mail-order retailers such as La Redoute, Quelle and 3 Suisses.

As a result of the transaction, Omnes and co-investor BPI became majority shareholders in the group.

Ducatillon will keep developing its activities in the hunting and hobby farming markets, combining catalogues and online business with the two priority areas of e-commerce and exports, a company spokesperson said.

Omnes added in a statement that it would focus on the group's logistic tools and marketing strategy to pursue its growth.

Debt
A senior debt provided by Crédit du Nord, amounting to slightly less than the deal value, supported the transaction.

Company
Founded in 1997, Ducatillon specialises in mail-order sales of hobby farming and hunting equipment and outdoor leisure goods.

The company's offering counts 22,000 items in total and spans hunting attire and accessories, livestock equipment, gardening products, kitchen goods, canine accessories and fishing equipment. The group distributes products through 15 different websites and operates seven e-commerce websites.

Based in Cysoing, near Lille, Ducatillon claims to serve 500,000 customers. The group generated €22m in sales in 2016 and employs 80 people.

People
Omnes Capital – Laurent Espic (partner); Antoine Joris (associate).
BPI France – Jean-Yves Duriez (investment director).

Advisers
Equity – Reinhart Marville Torre, Philippe Torre, Edouard Castel, Bertrand Thouny, Soazig Preteseille (legal); RSM, Benoit Coustaux, Antoine Flechais, Julie Haeflinger (financial due diligence); Provadys, Olivier Pantaleo (IT due diligence).
Vendor – Adviso Partners, Guillaume Capelle, Florent Obry, Charles-Hubert Devaux (M&A); Experts and Co, Pascal Dzierzek, Dorothée Boumsell (financial due diligence); Hepta Conseil, Guillaume Lefebvre, Edouard Augris (legal).

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• Topics
• Buyouts
• France
• Consumer
• France
• Buy-in/Buyout
• BPI France
• Omnes Capital