NextStage acquires NaturaBuy

Publishing house Mondadori originally acquired a 60% stake in NaturaBuy in 2012 – a stake that it further increased to 100% in the following years. Mondadori has now fully exited the group, having sold all shares to the new investors.

NextStage acted as lead investor in the round, co-investing alongside another fund managed by NextStage Asset Management, the GP said in a statement. Together, they invested €10.3m, including €200,000 from LO Capital, the investment arm of digital advertising agency Effilab.

NaturaBuy CEO Olivier Occelli and CTO Olivier Maury will retain their positions. Dominique Papin, technical operations manager since 2012, and Antoine Freysz, co-founder, also invested alongside NextStage.

According to the group, NaturaBuy tripled in size over the last four years, with turnover growing from €800,000 to €2.6m, and EBITDA reaching €1.5m. With NextStage, the group will now look to expand its platform in France and abroad, and to grow its team over the next year.

Company
Founded in 2007, NaturaBuy is a platform enabling fishing and hunting hobbyists and professionals to take part in live auctions, and exchange equipment and resources online. It offers a range of products and services aimed at fishing, hunting and other outdoor activities. Founded by Olivier Occelli, Olivier Maury and Antoine Freysz, the platform claims to have 460,000 subscribers and around two million visitors every month.

The group recently reported €2.6m in revenues and a €1.5m EBITDA.

People
NextStage – Grégoire Sentilhes (chair); Michaël Strauss-Kahn (investment director); Arthur Vigneras (analyst).
LO Capital – Olivier Van den Broek, Louis Duclert (founders).

Advisers
Equity – EY, Franck Sebag, Pierre-Alexandre Feuillet (financial due diligence); Volt Associés, Lucas d’Orgeval, Joseph Gadenne, Laurence Rémond (legal).
Vendor – La Boutique, Fatine Layt, Stéphane Benouaich, Steve Sala (corporate finance); SLVF, David Scemla, Olivier Peronnau (legal).

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• Topics
• Buyouts
• Consumer
• France
• France
• NextStage