Eurazeo launches Eurazeo Brands arm with up to $800m

The brands-focused arm is the latest addition to Eurazeo's investment divisions, which already include Eurazeo Capital for mid-to-large-cap investments, Eurazeo PME for small to mid-sized businesses, Eurazeo Croissance for startups and companies in early stages of growth, and Eurazeo Patrimoine for real assets (real estate in particular) investments. At present, the listed private equity house is managing an overall portfolio of around €6bn.

The new division will be led by newly appointed CEO Jill Granoff, who, according to Eurazeo, has more than 25 years' experience building brands in the fashion, beauty and retail industries.

Granoff has previously served as CEO of Kenneth Cole Productions, Kellwood Holding and Vince, where she led the group's IPO. Other companies where she held senior positions include Estée Lauder, Victoria's Secret and Liz Claiborne.

The Eurazeo Brands team will be headquartered in New York, but will also be active in the Paris office.

Eurazeo has previously made a number of investments in the retail and consumer sector, with previously acquired brands including Moncler, Farfetch and Vestiaire Collective.

Investments
Between $600-800m has been allocated to Eurazeo Brands for investments within the retail (beauty, clothing, accessories, homeware, jewellery) and consumer (leisure, health, fitness, food) sectors, to be made over the next five years.

Tickets will vary between $10-100m, with a possibility to co-invest alongside Eurazeo Capital for any investments that exceed $100m and can reach up to $600m, the GP said.

People
Eurazeo – Virginie Morgon (deputy CEO); Jill Granoff (CEO, Eurazeo Brands).

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